top of page

Meet John Parikhal



As we struggle with a world of changes, wouldn’t it be nice if you could find someone who could anticipate what’s coming next, someone who could help you identify the appropriate change and execution strategy, someone who understood team building, leadership, and the right marketing to help your business grow?


It turns out there is a person like that.


He is John Parikhal, President of John Parikhal + Associates. Having helped hundreds of companies in different industry verticals, John is recognized as an accomplished, award-winning global market researcher, trend-spotting leader, creative strategist and tactician, and creator of hyper-customized insight solutions that have helped companies identify the trends of tomorrow and profitably act on them today. 


A small selection of the clients he has helped include Pepsi, Viacom, MTV, Rolling Stone, Disney, Scholastic, Fellow Health Partners, Corus Entertainment, Coastal Bridge Advisors, VH1, Zimmer Biomet, as well as hundreds of tier-one U.S. radio stations and media networks.

  • LinkedIn


  • First to rebrand and refocus FuturiMedia as AI market leader to "maximize" all aspects of legacy linear broadcast media 

  • First to successfully reinvent post-college music TV, working with Viacom to shape, brand and deliver the format and content of the next-generation VH1, including “Behind the Music”

  • First to collaborate with a major American TV network to bring a formatted music video series to late night with NBC’s "Friday Night Videos", the first content driver of its kind on U.S. TV

  • Identified a new customer segment for Pepsi-Cola, solving a 10-year-old marketing mystery

  • As an authority in health care marketing, worked with Fellow Health Partners to drive the branding, sales, and market research of this medical business solutions company, helping them bill out $400 million annually

  • Identified a huge hidden opportunity for Scholastic Publications, the publisher of Harry Potter books, as a way to transition from a sunset publishing industry to a fresh growth category

  • Used 30 years of insights on how to profit from emerging trends to muscle out the competition and open new avenues of growth based on an innate understanding and vision of what is really going on. His insights include: The Overcommunicated World (1977); Instant Amnesia (1978); Decision Stress (1978); Status Substitution (1979); The Disappearing Middle (1989), The Rule of One (2012), and Healthquake (2020)

  • Has written more than 400 blogs and articles on communications, business, and human behavior, as well as the definitive generational classic "The Baby Boom: Making Sense of Our Generation at 40"

  • Successfully managed his global market research and marketing company for more than 30 years

  • Partnered with Philippe Denichaud to form Breakthrough Management, a business consultancy firm that helped billion-dollar pharmaceutical, financial, and electronics firms to learn, prosper, and grow even more

  • Led the team and developed the branding that won 2020 Summit International Awards Gold Medal for Financial Marketing

  • Used leading-edge segmentation tools to identify and focus on profitable opportunities, helping hundreds of radio stations achieve #1 dominance in their category


When asked about what his clients are looking for, John says…​

  • “As we grapple with everything from AI to reluctant employees, my tough advice to clients is to be willing to admit that many things that used to work aren’t working anymore - and to accept that they may need help."

  • “Clients want help decoding change so they can profit from the often-hidden things that most people miss.” 

Born in the U.K., raised in Canada, and a U.S. citizen, the business strategy and marketing consultant graduated with an Honors BA in Business and Economics. After working as a statistical economist, he studied for his MA with Marshall McLuhan, the iconic communications theorist, before working on his PhD about the ways that language impacts perception.


bottom of page